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How Making Your Customer the Hero Helps You Win at Marketing

How Making Your Customer the Hero Helps You Win at Marketing

May 15, 2019

It’s no secret that success in business is directly connected to the relationships we build. These relationships are sparked by a curiosity of learning about the other person and listening to their needs. Rich connections are birthed with a concern to help others reach their goals. The conversations should create feelings of empathy and a … Read More

Marketing Strategy, It’s Time to Remove the Blindfold

April 29, 2019

It’s not uncommon that the cadence in the news and our social media feeds include reports of the latest viral “challenge”. These challenges cover the gamut, from noble (the Ice Bucket challenge) to “what were they thinking?” (swallowing pods of laundry detergent). One of the most recent viral crazes was the “Birdbox challenge”, honoring the … Read More